The Cup Fund - A new fund to scale paper cup recycling

We’re looking for projects that meet specific criteria.

Find out more below


Does your project qualify?

To qualify for the fund your project will need to:

  • Be based in the UK. 

  • Be led by a registered UK organisation that can demonstrate an ability to boost paper cup recycling in their locality. 

We anticipate that applying organisations might include (but are not restricted to) local authorities, Business Improvement Districts, shopping centres, property managers and waste management companies.


Tips for applications

We’ll be looking for the following when assessing applications:

  • Robust plans for significantly boosting paper cup recycling in high footfall locations.

  • Strong communication plans to maximise use of the recycling facilities and to minimise waste contamination.

  • Credible delivery plans outlining what resources will be available to deliver the campaign.

  • A clear strategy to ensure that the recycling bins are well maintained, minimising littering and overflowing bins.

  • Evidence that there is a credible and transparent process for collecting, storing and recycling the collected cups and ensuring the cups are recycled within the UK.

  • A collaborative approach that engages with key stakeholders in the locality.

  • A solid evaluation plan to measure the impact of activities.

  • A robust legacy plan to ensure that recycling continues once the grant funding has ended.

  • Hubbub has arranged a range of discounts with a variety of recycling bin suppliers. To find out more please contact

Hubbub has three years’ experience of running cup recycling campaigns. Read Hubbub’s 5 tips for cup recycling here